Why you should care about your online success


The 24-hour-news-cycle, the online-first mentality, the ever-changing social media landscape — it is no secret that the Internet has changed newspapers and journalism. While online news formats share many of the same guiding principles as the print newsroom, it comes with its own set of best practices and guidelines. 


This website is the senior capstone project of 16 University of Missouri School of Journalism students. Learn more about our team here. Although the Internet landscape is vast, we settled on three major areas for discussion on this website: design, social media and analytics.


By following the how-to guides, reading up on best practices and learning the importance of an online presence, your publication can share content and grow its digital audience in simple ways.