Fluency in analytics can allow you to understand who is visiting your site and why. From there, you’ll be better positioned to respond to your readers. Think of your Web traffic report as a comment section where feedback is received from readers automatically. They’re telling you what they’re interested in, how much time they want to devote to your site and how much of their day they’ll give you — you need to listen.

You may wonder about “bounce rates” or “unique page views.” 

This glossary will help navigate the field of analytics.

We surveyed newspaper editors about their online presence and whether analytics is in their game plan.

We look at an assessment of news analytics and offer ideas about ways it can apply to your publication. 

We gathered a few helpful videos on getting started with analytics tools and implementing them.