Google Alert Tutorial
This video walks you through how to set up Google Alerts, which let you know when someone online posts about your publication without directly tagging you.
Source: Online Advantage via YouTube
How to install Google Analytics
This video has instructions about setting up a Google Analytics account. It's a bit lengthy, but it has great tips to get you started off right.
Source: Marketingsheriff via YouTube
Set up goals in Google Analytics
The "goal" feature of Google Analytics is important for measuring conversions on your site, and can give you valuable insights about your publication's website.
Source: Local Search Masters via YouTube
Free 10-day Google Analytics trial period available at Lynda.com
Lynda.com offers a multitude of online and digital tutorial vidoes. The content helps members learn how to utilize a huge range of programs in order to increase online literacy.