1.
The best way to schedule posts
Facebook posts can be scheduled on your page through online sources like Social Flow, Shoutlet, Argyle Social, Buffer, HootSuite and others. These apps/sites/organizations make scheduling easy to plan.
Scheduling allows you to spread your content to keep your audience engaged throughout the day. It's a good practice to schedule Facebook posts for four or five peak traffic points throughout the day when people are likely to be on social media. Try 9 a.m., noon, 5 p.m., 7 p.m. and 9 p.m., for example.
Scheduling prevents too many clustered posts from dominating a reader's news feeds. It also prevents Facebook from interfering. If you post twice within an hour, for example, Facebook will not show both posts to your audience.. So it’s important to plan out your content, allowing, of course, for breaking news.
2.
How to write an effective post
Unlike Twitter, Facebook posts aren't restricted to a character count. Facebook allows you to include enough information to give your Facebook followers a sense of the story, but use restraint. The post needs keep a reader's attention just long enough to get to the clickable link.
You can craft your Facebook posts so that they tease to the article on your site and leave your Facebook users eager to find out more about the news you're sharing. Because of the amount of news and status updates in your users Facebook feed, we would recommend using photos and video in your Facebook posts to draw them into your coverage.
3.
When to comment on a post
Engaging with readers online is an important facet of managing a Facebook page. The most important comments to respond to are reader questions. Even if the information is in the story, a answer to a question will put readers at ease and show that you are actively checking your social media.
If reader comments turn aggressive or mean, caution is advised. Often, the anger is directed toward the subject of the article and not the writer or the publication, and therefore may not need to be addressed.
Some, however, will call out a reporter or editor. These should be handled with tact and a reserved tone. A safe bet is to ask that the reader to contact the reporter or editor in question via email or the newsroom telephone.