1. Keep everything simple

 

Prioritize simplicity in text and photos on social media platforms. You want Facebook photos to be easily identifiable and recognizable, for instance. They should draw a reader’s attention, but not irritate or distract. Make sure they fit into the dimensions of each medium.

 

2. Don't be boring

 

Choose a fun and interesting cover Facebook photo, but make sure it doesn't distract the reader or draw attention away from the rest of the content. The same goes for the background on a Twitter site.

 

3. But give it a classy look

 

Choose neutral, appealing color schemes for social media pages. Think gray and black, rather than red and blue. Or brown and dark green, rather than pink and purple.

 

Don’t change the profile photographs too often. Readers should be able to form a quick association with a thumbnail photo and publication content, but if you’re changing the photo every two weeks, that association will be lost. Choose something simple and appealing, then stick with it.