Unique Visitors

 

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There is no uniform guide to how many unique visitors a month your website should procure to consider it successful. Variables such as the size of a town and the extent of competition will factor into what is considered a good number.

 

There are other ways to use the unique visitor metric than simply monthly visitors. Paying attention to the number of unique visitors tied to individual stories may be an indication of news decisions that satisfy readers.

 

Perhaps a link was shared on Facebook. Or perhaps, it means it was featured nicely on your own social media.

 

Regardless of what made it successful, learn from it and use that knowledge in building future content. Also try to get those unique visitors to stick around by linking to stories with similar content. 

 

Sources: http://www.promisemedia.com/content-development/how-to-understand-unique-visitors-in-google-analytics

 

http://blog.agilitycms.com/content-managers/what-s-more-important-page-views-or-unique-visitors